Project Genie
Explore short AI-generated interactive worlds
- Best for
- Designers who want to sketch a level idea or mood as a short explorable world before building it in an engine
- Makes
- Short, explorable AI-generated worlds and downloadable videos of them; no game code or assets
- Made by
- Google DeepMind
- Where you use it
- Web
- Pricing
- Only available with a Google AI Ultra plan (18+), from $99.99/month in the US (Ultra 5x; Ultra 20x is $199.99/month), as of October 2026
- Free plan
- No
- Open source
- No
- Export
- Videos of worlds and explorations can be downloaded; no code, levels or 3D assets are exported
- Status
- Early access
Project Genie is Google's experimental web app for creating and exploring interactive worlds with its Genie world models. A world model generates each frame as you move instead of running a game engine. Google launched it on January 29, 2026, for Google AI Ultra subscribers in the US aged 18 and over, powered by Genie 3 along with Nano Banana Pro and Gemini, according to Google's announcement.
You sketch a world from text and generated or uploaded images, choose a first- or third-person view, then walk through it while the model generates the path ahead. You can remix other worlds and download videos. On May 19, 2026, Google said it was rolling Project Genie out to eligible Ultra subscribers worldwide and adding worlds based on US Street View locations. Google's plans page now says it is available in more than 140 countries, only with Google AI Ultra, which starts at $99.99 a month in the US.
Google DeepMind announced Genie 4 on October 27, 2026, with native audio and text edits to a running world (our story). It is in a research preview for trusted testers and, DeepMind says, coming soon to Ultra subscribers in Project Genie.
For game developers, Project Genie works as a sketchpad. Google's launch limits included 60-second generations, loose prompt and physics adherence, and hard-to-control characters, and it exports video only. As AIGamer's AI game engines guide puts it, plan to rebuild any idea in a real engine. AIGamer hasn't tested Project Genie.
Plans and pricing
| Plan | Price | What you get |
|---|---|---|
| Google AI Ultra 5x | $99.99/month | Google AI plan that includes Project Genie (US price) |
| Google AI Ultra 20x | $199.99/month | Higher-usage Ultra tier (US price) |
From Project Genie's own pricing page, checked 29 October 2026. Prices change; check before you buy.
Limitation: Generations were capped at 60 seconds at launch, and nothing it makes can be exported as code or assets for an engine.
FAQ
Is Project Genie free?
No. Google's plans page says Project Genie is only available with a Google AI Ultra plan, which in the US costs $99.99 a month (Ultra 5x) or $199.99 a month (Ultra 20x) as of October 2026. Users must be 18 or older.
Can I make a game with Project Genie?
Not a shippable one. It generates short explorable worlds and lets you download videos, but it doesn't export code, levels or assets.
Does Project Genie use Genie 4?
It launched on Genie 3. Google DeepMind said on October 27, 2026 that Genie 4 is in a research preview for trusted testers and coming soon to Ultra subscribers in Project Genie.
How long can a Project Genie world last?
Google capped generations at 60 seconds when Project Genie launched in January 2026.
Sources
Compiled by AIGamer from Project Genie's own pages and the sources below, checked 29 October 2026. We haven't tested Project Genie hands-on.
- Google: Project Genie: Experimenting with infinite, interactive worlds
- Google: Simulate real-world places with Project Genie and Street View
- Google DeepMind: Genie 4: a new generation of world simulation
- AIGamer: Google DeepMind unveils Genie 4
- AIGamer: AI game engines guide
- Google: Google AI plans (US)
Image: Google
Written in our own words; quotes are marked and credited. How we report